About Us

SAWA, a pioneering force in the MENA television industry, embarked on its journey in Dubai, UAE, in 2011. In the same year, the company initially launched SAWA MEDIA, dedicating itself to content licensing, production, and a wide range of broadcast TV services.

Acknowledging the ever-changing market demands, SAWA initiated a strategic venture in 2018, by establishing SAWA TECHNOLOGIES. This expansion aimed to cater to Telcos and Hospitality sector by providing state-of-the-art TV technology solutions & access to wide range of commercial rights.

The following year–2019 marked the inception of SAWA RIGHTS MANAGEMENT, with a dedicated focus on managing content rights for the group’s ever-growing list of content partners. This specialized division excels in channel and content rights management both locally and worldwide.

Collectively known as “SAWA ENTERTAINMENT”, the conglomerate of companies offers a wide range of services to various entities. These encompass broadcasters, Pay-TV platforms, IPTV/OTT networks, telecom operators, ISPs, and residential and commercial establishments including hotels, hospitals, schools and many more.

This comprehensive range of offerings solidifies its position as a leading service provider within the industry.

Our Vision & Mission

Vision

To become a globally recognized leader in the TV industry by delivering exceptional services and innovative solutions that exceed customer expectations.

Mission

To establish ourselves as a trusted global content distribution house, renowned for delivering exceptional customer service consistently.

Our Core Values

Excellence

We strive for excellence in everything we do, delivering high-quality content, exceptional services, and outstanding customer experiences.

Innovation

We embrace innovation and stay at the forefront of technological advancements, constantly seeking new ways to enhance entertainment experiences for our customers with value driven.

Customer-Centricity

Our customers and partners are at the heart of our business. We prioritize their needs, deliver personalized solutions, and provide exceptional customer service at every touchpoint.

Global Mindset

We have a global mindset, embracing cultural diversity and catering to a worldwide audience. We strive to connect people across borders, providing access to a vast array of international content.

Collaboration

We believe in the power of collaboration and foster partnerships with content providers, platform operations, and industry stakeholders to create a diverse and engaging entertainment ecosystem.

Continous Learning

We foster a culture of continuous learning and growth, encouraging our employees to explore new ideas, expand their knowledge, and innovate to drive our company’s success.

Integrity

We conduct our business with utmost integrity, acting responsibly, ethically, and transparently in all our interactions and decision-making process.

Our Goals

We strive to maintain our reputation as a well-known and respected provider of various TV channels linceses and content across different genres, while continuing expanding as the best strategic service provider Worldwide in the TV Industry

Establishing SAWA ENTERTAINMENT as a Partner of Choice globally

One Global Brand

Main Hub for all TV International Channels & Content Providers

Most reliable service provider with around the clock tech support

Availablility of content rights for various territories worldwide.

A Look Into SAWA Entertainment

SAWA RIGHTS MANAGEMENT

Full management of Linear and VOD (Video On Demand), Residential & Commercial Rights for both regional and international content providers, which includes a wide spectrum of content models, encompassing Premium, Freemium, Free and FAST options.
Offering a comprehensive end-to-end licensing service that bridges the gap between content owners and platforms worldwide

Learn more