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4 Oct 2024
SAWA Rights Announces Strategic Distribution Partnership with FOX News Channel and FOX Business Network for the Middle East Region
Dubai, UAE – September 23rd , 2024: SAWA Rights Management, the premier media distribution company in the MENA region, is pleased to announce a strategic agreement to distribute FOX News Channel and FOX Business Network to cable operators across the Middle East. This landmark deal will provide viewers in the region with unprecedented access to one of the most trusted names in the news. Interested parties can now seamlessly enhance their offerings by connecting with SAWA today. As part of this agreement, SAWA will ensure that FOX News’ diverse range of programming will be readily available to audiences in the Middle East through a variety of platforms, including cable TV networks and premium hospitality services. “We are thrilled to partner with FOX News Media to bring their world-class news coverage to the Middle Eastern audience,” said Ali Ajouz, CEO of SAWA. “This agreement underscores our commitment to delivering high-quality content that meets the needs of our partners and viewers across the region. FOX News Media is a globally recognized brand, and we are excited to offer their comprehensive news programming to our diverse audience, particularly the latest news unfolding in the USA.” The partnership aligns with SAWA’s strategy to expand its portfolio of premium content and further strengthen its position as a leading distributor in the MENA region. The addition of the FOX News Channel and FOX Business Network to its roster enhances the company’s news offerings, providing a valuable resource for news and information. This agreement will allow SAWA to further solidify its role in the media landscape of the Middle East, offering cable operators a unique opportunity to feature two of the most influential news channels in their programming line-up.
13 Mar 2024
SAWA Rights Management Enters Strategic Distribution Partnership with Fast-Growing Newsmax TV Channel to Bring US Perspective and Engaging Programming to MENA Region
Dubai, 12th March 2024 – SAWA Rights Management, a leading TV channel rights and media distribution company, is thrilled to announce its strategic partnership with Newsmax, a prominent US-based news network. This collaboration signifies a significant step forward in expanding the news landscape in the Middle East and North Africa (MENA) region, providing viewers with an enriched news experience from an American perspective.
Newsmax TV, a fast-growing news network, has captivated audiences across the United States with its compelling programming and unbiased reporting. With close to 50 million pay TV subscribers in the US, the network has experienced remarkable growth and garnered a substantial viewership.
As the US elections loom on the horizon, Newsmax TV is providing comprehensive live coverage leading up to this pivotal event.
Through its exclusive distribution partnership with SAWA Rights in the region, Newsmax TV’s insightful programming and engaging content will now be accessible to the subscribers in the MENA region through SAWA Rights-partnered authorized platforms such as Du, Etisalat, etc. allowing them to experience the network’s high-quality news coverage, expert panels, and comprehensive live coverage of US elections.
Newsmax TV offers a wide range of engaging content, including popular shows such as “The Record with Greta Van Susteren,” “Rob Schmitt Tonight,” and “Greg Kelly Reports”. These shows feature balanced reporting, insightful analysis, thought-provoking discussions, and exclusive interviews with prominent figures in American politics, current global affairs, business, and more. By partnering with Newsmax TV, SAWA Rights aims to bring these top-rated shows and other valuable US-based content directly to subscribers through authorized platforms in the MENA region, allowing them to access high-quality American news and perspectives.
The collaboration also includes the fully published Electronic Program Guide (EPG) data to access the channel’s schedule and program details enhancing the viewer experience.
“We are excited to partner with Newsmax and provide our subscribers and Telco providers with a valuable US-based perspective,” said Ali Ajouz, Group CEO at SAWA Rights Management. “This collaboration aligns with our commitment to delivering diverse and high-quality content that caters to the evolving needs of our viewers in the MENA region.”
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Andy Biggers, SVP, Global Content Distribution at Newsmax adds: “We are delighted to have SAWA Rights as our key partner in the region. We look forward to providing viewers across MENA with an expert US-perspective on global issues and US foreign policy that affect our shared interests. With the run-up to the 2024 US Presidential election already well underway, we believe MENA viewers will want to tune-in to see where US affairs with global implications are headed.”
SAWA Rights Management, in collaboration with local authorized platforms, aims to ensure widespread access to Newsmax TV across the MENA region, fostering cross-cultural understanding and promoting informed discussions on global affairs.
The partnership with Newsmax TV expands the offerings for SAWA Rights Management’s subscribers, providing them with a unique opportunity to stay up to date with US news, gain insights from expert analysis, and engage thought-provoking discussions on various topics. With its extensive range of programming, Newsmax enriches the news landscape and adds a valuable US perspective to SAWA’s channel lineup.
22 Feb 2024
SAWA RIGHTS MANAGEMENT Enters Exclusive Distribution Partnership with PADEL Time TV for MENA Region
Dubai, 15th February 2024 – SAWA Rights Management, a leading channel rights distribution and media service provider company, has announced a strategic distribution partnership with Padel Time TV, securing exclusive channel rights for the MENA region. This collaboration aims to bring the exhilarating world of padel to audiences across the MENA region and expand the reach of Padel Time TV’s captivating sports content.
Under this exclusive distribution partnership, viewers in the MENA region can now access Padel Time TV’s diverse range of shows and highlights through the authorized platforms, ensuring widespread distribution and accessibility to padel enthusiasts.
The collaboration between SAWA Rights and Padel Time TV primarily focuses on the regional telcos and the hospitality industry; with SAWA Rights working closely with telcos platform providers and stakeholders in the hospitality sector. By leveraging its expertise in channel rights management and its extensive distribution network, SAWA Rights aims to ensure a seamless integration and distribution of Padel Time TV.
This partnership provides the opportunity for our customers to access top-quality padel content, further enhancing our market presence as a leading provider of channels to both PAY-TV customers and the hospitality industry.
“We are delighted to announce our partnership with Padel Time TV, which allows us to bring their exceptional content to the MENA region”, said Ali Ajouz, Group CEO of SAWA Rights Management.
“By combining our expertise in channel rights licensing and our extensive channel distribution network, we aim to deliver unparalleled entertainment experiences to our partners and viewers.”
In addition to channel exclusive rights, SAWA Rights is committed to covering local live Padel events and championships in the MENA region.
Padel Time TV has gained significant popularity for its captivating shows and highlights. Viewers can look forward to programs such as “Padel Pro Tour”, which showcases thrilling matches and exclusive interviews with top players, and “Padel Legends”, a show that celebrates the achievements of iconic players who have made a lasting impact on the sport. Other shows include “Padel Tactics”, offering valuable insights and strategies to improve one’s game, and “Padel around the world”, which takes viewers on a virtual journey to different countries’ padel scenes.
“I'm delighted to be launching the world's first international Padel channel with SAWA Rights as our key partner in the region. We can’t wait to make Padel a leading global sport in the Middle East.”, said Arnaud Verlhac, Co-Founder of Padel Time TV.
Padel is a growing market and it’s experiencing exponential growth worldwide, with over 30 million amateur and professional players in more than 90 countries and aspires to become an Olympic discipline in the coming years.
The exclusive partnership between SAWA Rights and Padel Time TV presents an exciting opportunity for telecom operators in the MENA region to offer their subscribers exclusive access to premium padel content. With the increasing popularity of padel sport in the region, the collaboration is poised to cater to the growing demand for engaging sports programming.