18 Nov 2024

SAWA Rights Secures Exclusive Distribution Partnership with Your Family Entertainment for Fix&Foxi and RiC.today Channels in the MENA Region

Dubai, UAE – October, 2024 – SAWA Rights is thrilled to announce an exciting new distribution partnership with Your Family Entertainment to grant SAWA the exclusive rights to distribute Fix&Foxi and for the first time RiC.today across the MENA region. This landmark agreement covers both commercial and residential sectors, including telcos and hospitality industries.

This partnership marks a significant expansion of SAWA channels’ lineup, enhancing the diversity of SAWA’s offerings. With the addition of Fix&Foxi Channel in both English and Arabic languages and RiC.today in both English and German, further broadens SAWA’s unrivaled portfolio of family-friendly content enriching the viewing experience across the region.

Fix&Foxi is a beloved channel featuring a wide array of animated content, in both English and Arabic. FIX&FOXI has captivated audiences for generations through its fun, engaging and educational programming, making it a perfect addition to any platform or Hotel’s channel lineup. Fix&Foxi has a significant international reach, broadcasting in multiple languages and available on over 130 cable networks worldwide.

For the first time in the MENA region, SAWA Rights has secured exclusive rights to RiC.today. This channel is renowned for its diverse and dynamic content, appealing to a broad audience with its mix of entertainment, lifestyle, and educational programming. The exclusive rights cover both residential and commercial sectors and available in both English and German language, ensuring that telcos operators and the hospitality industry can provide this premium content to their customers.

“SAWA is excited to partner with YFE Network to bring Fix&Foxi and RiC.today channels to the MENA region. This collaboration underscores our commitment to our customers by continuously expanding our channel portfolio, providing our customers with over 300 unique TV Channels from around the world.

By securing these exclusive rights, we are not only enhancing our offerings but also setting a new standard for family and kids’ entertainment in the region which aligns with our mission to continuously expand our portfolio with premium content that resonates with viewers of all ages.” – said Ali Ajouz, CEO of SAWA Rights.

“We are delighted to partner with SAWA Rights, a highly professional representative for our channels Fix&Foxi and RiC.today in the Middle East region, as well as globally. This collaboration enables us to bring our beloved family-friendly content to new audiences

with SAWA's expertise in content distribution and commitment to quality,” said Armin Schnell, Executive Vice President Sales of Your Family Entertainment AG

18 Nov 2024

NiS New Interactive Studio and SAWA Media Announce Strategic Partnership to Expand Arabic Content Reach Worldwide

Dubai, UAE – October 14th, 2024 – NiS New Interactive Studio, the leading advanced voice dubbing company in the MENA region, and SAWA Media, part of the “SAWA Entertainment” group of companies and one of the leading media production and post-production companies in the region, are excited to announce a strategic partnership to enhance the regional and global reach of Arabic-language content.

This partnership combines NiS’s expertise in voice dubbing with SAWA Media’s comprehensive suite of services, including production and post-production, channel playout, subtitling, video processing, and smart EPG services.

Through this collaboration, SAWA Media’s partners can now expand their regional and global footprint by localizing content more effectively, reaching millions of Arabic speakers worldwide through SAWA Media’s established regional and global channels.

Nabeel AlDakkak, CEO of NiS, stated, “Partnering with SAWA Media will significantly enhance our business and add great value to NiS’s portfolio. Together, we will collaborate with SAWA Media in strengthening its position as a one-stop shop for content rights owners seeking global and regional reach.”

Ali Ajouz, CEO of SAWA Media, added, “We are thrilled to partner with NiS to offer our clients a comprehensive media experience, expanding our reach to Arabic-speaking viewers regionally and worldwide, which strengthens our offerings as part of our vision at SAWA Entertainment group of companies.”

This partnership marks a significant milestone for both companies, meeting the growing demand for high-quality, localized Arabic content across various platforms and driving the global success of Arabic content.

4 Oct 2024

SAWA Rights Announces Strategic Distribution Partnership with FOX News Channel and FOX Business Network for the Middle East Region

Dubai, UAE – September 23rd , 2024: SAWA Rights Management, the premier media distribution company in the MENA region, is pleased to announce a strategic agreement to distribute FOX News Channel and FOX Business Network to cable operators across the Middle East. This landmark deal will provide viewers in the region with unprecedented access to one of the most trusted names in the news. Interested parties can now seamlessly enhance their offerings by connecting with SAWA today. As part of this agreement, SAWA will ensure that FOX News’ diverse range of programming will be readily available to audiences in the Middle East through a variety of platforms, including cable TV networks and premium hospitality services. “We are thrilled to partner with FOX News Media to bring their world-class news coverage to the Middle Eastern audience,” said Ali Ajouz, CEO of SAWA. “This agreement underscores our commitment to delivering high-quality content that meets the needs of our partners and viewers across the region. FOX News Media is a globally recognized brand, and we are excited to offer their comprehensive news programming to our diverse audience, particularly the latest news unfolding in the USA.” The partnership aligns with SAWA’s strategy to expand its portfolio of premium content and further strengthen its position as a leading distributor in the MENA region. The addition of the FOX News Channel and FOX Business Network to its roster enhances the company’s news offerings, providing a valuable resource for news and information. This agreement will allow SAWA to further solidify its role in the media landscape of the Middle East, offering cable operators a unique opportunity to feature two of the most influential news channels in their programming line-up.